Booster Juice

Branding

Student Work - 2016

A logo re-design and brand toolkit created for smoothie company, Booster Juice.

This re-brand focused on reinforcing the notion that Booster Juice is a healthy choice by creating a more cohesive voice for the brand. This new identity was meant to improve the perception of Booster Juice. Childish, messy elements were replaced with fun yet sophisticated designs that would re-position Booster Juice as a reliable and consistent brand.